Since his passing, Steve Jobs has been called a saint, a secular prophet, and a technological evangelist.
On paper, he was just a successful CEO who designed computers and phones. No doubt one that changed not only technology but also the world. He faithfully delivered “magical” products that rarely disappointed. He turned a utilitarian object into something like a friend. One study showed that many people’s attachment to their iPhone reaches romantic levels. They experience separation anxiety if they walk out of the house without it.
Naturally people projected their love of the iPhone onto the creator of the iPhone.